Open Raven: Brand

I designed, developed, and maintained Open Raven's enterprise marketing website utilizing Webflow. I worked with the Head of CX and junior designers to conceptualize and implement new page designs, assets, and functionality.

I lead the initial migration from our previous CMS to Webflow, established a strong set of guidelines and strategies using the Client-First System. This created consistent pages, layouts, and components that enabled the team to quickly iterate. It also allowed our team stay up to date with new releases and features rolled out by Webflow.

• Managed hundreds of CMS items including blog posts, timelines, videos, downloadable assets, podcasts, case studies, and more
• Created numerous animations and interactions using Lotties and full page experiences plus micro interactions for links, buttons, page loads, and more.
• Worked with external SEO contractor to ensure best practices and improve rankings, primarily through updated meta descriptions/title tags, Open Graph settings, etc.
• Added a Glossary of common cybersecurity terms, increasing SEO performance.
• Improved functionality and analytics for CMS downloadable content using embedded Pardot forms.
• Enhanced accessibility with clearly tagging heading and sections, more consistent alt text, better color contrast, link interactions, and more to meet WCAG compliance.