Open Raven Brand

Brand Designer, Web Designer, Webflow Developer
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Webflow Design & Development
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Video & Animation
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Marketing, Social, Booths, Misc.
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Open Raven is a cybersecurity startup focused on protecting data at petabyte scale.

As the primary designer for web and marketing projects, I worked directly with the Head of CX and CMO on all things brand and marketing related – from rebrands and large-scale campaigns to blog posts and swag. Here is an overview of accomplishments during my time at Open Raven:

  • Led migration of the enterprise-level marketing site to Webflow, working with the Head of CX and junior designers to conceptualize and implement new page designs, assets, interactions, and functionality.
    • Managed hundreds of CMS items and downloadable content.
    • Implemented Client-First which established a strong set of guidelines that allowed our team to build consistent pages and easily react to new releases and features from Webflow.
    • Increased accessibility to meet WCAG standards – proper tagging, alt-text, standard color contrast, clear link interactions
    • Improved SEO rankings, ensuring best practices and optimizing for both desktop and mobile.
  • Created product marketing videos and animations – utilized Lotties, Adobe Premiere, and Adobe After Effects.
  • Worked cross-functionally with marketing on storyboarding, copywriting for web, social media campaigns, product launches, and more.
  • Designed and built email campaigns for both product and marketing. (Pardot, HTML/CSS)

Open Raven was acquired by Formstack in 2024, therefore much of our work is still live. Check it out!

openraven.com

Web Design & Webflow Development

I designed, developed, and maintained Open Raven's enterprise marketing website utilizing Webflow. I worked with the Head of CX and junior designers to conceptualize and implement new page designs, assets, and functionality.

I lead the initial migration from our previous CMS to Webflow, established a strong set of guidelines and strategies using the Client-First System. This created consistent pages, layouts, and components that enabled the team to quickly iterate. It also allowed our team stay up to date with new releases and features rolled out by Webflow.

  • Managed hundreds of CMS items including blog posts, timelines, videos, downloadable assets, podcasts, case studies, and more
  • Created numerous animations and interactions using Lotties and full page experiences plus micro interactions for links, buttons, page loads, and more.
  • Worked with external SEO contractor to ensure best practices and improve rankings, primarily through updated meta descriptions/title tags, Open Graph settings, etc.
  • Added a Glossary of common cybersecurity terms, increasing SEO performance.
  • Improved functionality and analytics for CMS downloadable content using embedded Pardot forms.
  • Enhanced accessibility with clearly tagging heading and sections, more consistent alt text, better color contrast, link interactions, and more to meet WCAG compliance.

Video & Animation

Social Media Post – Animated using Figma/After Effects

Marketing, Social, Booths, Misc. Projects

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